Pepper is intended to babysit your kids and work the registers at retail stores. What’s really remarkable is that Pepper is designed to understand and respond to human emotion.

Heck, understanding human emotion is tough enough for most HUMANS.

There is a new field of “affect computing” coming your way that will give entrepreneurs and marketers a real unfair advantage. That’s what this note to you is about… It’s really very powerful, and something I’m thinking a lot about

Recent advances in the field of emotion tracking are about to give businesses an enormous unfair advantage.

Take Beyond Verbal, a start-up in Tel Aviv, for example. They’ve developed software that can detect 400 different variations of human “moods.” They are now integrating this software into call centers that can help a sales assistant understand and react to customer’s emotions in real time.

Better than that, the software itself can also pinpoint and influence how consumers make decisions.

Ref: UNFAIR ADVANTAGES OF EMOTIONAL COMPUTING – SingularityHub