Today, Eduardo Graells-Garrido at the Universitat Pompeu Fabra in Barcelona as well as Mounia Lalmas and Daniel Quercia, both at Yahoo Labs, say they’ve hit on a way to burst the filter bubble. Their idea that although people may have opposing views on sensitive topics, they may also share interests in other areas. And they’ve built a recommendation engine that points these kinds of people towards each other based on their own preferences.

The result is that individuals are exposed to a much wider range of opinions, ideas and people than they would otherwise experience. And because this is done using their own interests, they end up being equally satisfied with the results (although not without a period of acclimitisation). “We nudge users to read content from people who may have opposite views, or high view gaps, in those issues, while still being relevant according to their preferences,” say Graells-Garrido and co.

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The results show that people can be more open than expected to ideas that oppose their own. It turns out that users who openly speak about sensitive issues are more open to receive recommendations authored by people with opposing views, say Graells-Garrido and co.

They also say that challenging people with new ideas makes them generally more receptive to change. That has important implications for social media sites. There is good evidence that users can sometimes become so resistant to change than any form of redesign dramatically reduces the popularity of the service. Giving them a greater range of content could change that.

Ref: How to Burst the “Filter Bubble” that Protects Us from Opposing Views – MIT Technology Review