That might go without saying, but the brainiacs at the University of Cambridge Psychometrics Center and Microsoft Research Cambridge have the data to prove it – and a lot of other things about you, too. They analyzed the Likes of 58,466 volunteers and were able to determine with surprisingly high accuracy a range of personal information that some Facebook users may not have made public, including their sexuality, where they worship, how they’ll vote in the next election and what their IQ is.
Simply by delving into volunteers’ Likes, the researchers could determine in 95 percent of cases whether a person was Caucasian or African American and in 88 percent of cases whether the person was heterosexual or homosexual. They could determine whether the person is Christian or Islamic 82 percent of the time.
The researchers described Facebook Likes as “a generic class of digital record that could be used to extract sensitive information.” Volunteers used the myPersonality Facebook app to track their Likes, which were fed into algorithms to arrive at the results. The data were supported by information from volunteer profiles and personality tests.
Personality trait and predictive Likes, according to the study
High IQ
The Godfather
Lord of the Rings
The Daily Show
Low IQ
Harley Davidson
I Love Being A Mom
Tyler Perry
Emotional stability – neurotic
Emo
Dot Dot Curve
So So Happy
Emotional stability – calm and relaxed
Business administration
Climbing
Getting Money
Homosexual males
Wicked the Musical
No H8 Campaign
Human Rights Campaign
Homosexual Females
Not Being Pregnant
The L Word
Sometimes I Just Lay In Bed and Think About Life
Parents separated at 21
I’m Sorry I Love You
Never Apologize For What You Feel
It’s Like Saying Sorry For Being Real
When Ur Single, All U See Is Happy Couples N Wen Ur In A Relationship All U See Is Happy Singles
Parents did not separate at 21
Apples To Apples: The Helen Keller Card
Gene Wilder
Making Dirty Innuendos Out Of Perfectly Innocent Things
Ref: Study: Facebook Likes Can Be Used to Determine Intelligence, Sexuality – Wired
Ref: Facebook users unwittingly revealing intimate secrets, study finds – The Guardian